Steven J. Horowitz Senior Music Writer ESPN’s Custom NBA Music Strategy has partnered with Mike Will Made It to serve as its first-ever lead producer to curate music for the 2023-2024 NBA season.
Along with collaboration, Mike Will and Ear Drummers/Giant Music have released “Different Breed” alongside Swae Lee and Latto.
The basketball-themed single, which will be the first of many tracks he will curate for the NBA, was featured in an NBA Tip-off TV spot that aired yesterday during Monday night football and is currently available on streaming.
The partnership began with Mike Will playing several tracks he already had in the bank for the EPSN team, including “Different Breed,” which led to them asking him to sign on as its lead producer for the season. “This is the perfect partnership because I make the music people want to ball to,” he says.
Read more on variety.com