Michael Rapaport Launches Company With Shoe Mogul Steve Madden After Signing On to Portray Him (EXCLUSIVE)
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variety.comMichael Schneider Variety Editor at LargeWhen Michael Rapaport signed on to play shoe mogul Steve Madden in a TV project based on Madden’s life, the pair soon realized they had a lot in common — and began trading ideas on how to actually get into business together.
That has led to the formation of 212Works, a new production company that Rapaport and Madden have launched to develop film, TV and digital projects.“We met and hit it off,” Rapaport says. “I have a lot of respect for what he accomplished in business.
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