Metaphysic Partners With CAA; Named Sole AI Provider For Robert Zemeckis Film ‘Here’

deadline.com:

Metaphysic, which captured attention in 2022 by using artificial intelligence to create avatars of Elvis Presley on America’s Got Talent, has formed a strategic partnership with CAA to develop generative AI tools and services for global talent.

Formed in 2018, the pioneering company also cracked the zeitgeist with its @DeepTomCruise channel on TikTok. “Metaphysic are industry leaders in using generative AI and machine learning to create photorealisticHollywood-quality content, combined with their ethics-first approach and thought leadership theyunlock an incredible opportunity for the entertainment industry and beyond,” said Joanna Popper, ChiefMetaverse Officer, CAA. “Artificial intelligence will have a transformative impact on content creation andintellectual property.

CAA has always been at the forefront of new technological frontiers and we areexcited to work with Metaphysic in bringing the most exciting opportunities to our clients and theindustry.” Metaphysic was named the sole AI provider for Here, the next film from Robert Zemeckis that’s an adaptation of Richard McGuire’s graphic novel.

The film, which will reunite Zemeckis with his Forrest Gump stars Tom Hanks and Robin Wright and screenwriter Eric Roth, will incorporate hyperreal AI-generated face replacements and de-aging into the storytelling, without the need for further compositing or VFX work. “I’ve always been attracted to technology that helps me to tell a story,” said Zemeckis in a statement. “With Here, the film simply wouldn’t work without our actors seamlessly transforming intoyounger versions of themselves.