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Meta Launching Paid Verified Accounts for Instagram and Facebook, Starting at $12 per Month

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variety.com

Todd Spangler NY Digital Editor Meta’s Mark Zuckerberg is taking a page from Elon Musk: The social giant is rolling out “Meta Verified,” a subscription service for Instagram and Facebook users that includes a verified blue check-mark badge and other perks.

Meta Verified starts at $11.99/month on web or $14.99/month on Apple’s iOS. The company will launch the service in Australia and New Zealand this week with more countries “soon,” Zuckerberg, Meta’s chairman and CEO, said in announcing the plans Sunday.

Meta Verified is “a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you and get direct access to customer support,” Zuckerberg wrote in posts on Facebook and Instagram. “This new feature is about increasing authenticity and security across our services.” The launch of Meta Verified comes after Musk’s Twitter relaunched its Twitter Blue subscription plan last fall — which now lets any paying customer receive a verified blue check-mark (along other subscriber-exclusive features like the ability to edit tweets).

However, whereas Musk has said that Twitter eventually will phase out blue badges for accounts verified under the company’s previous ownership, Meta says it will not make any changes to Instagram and Facebook accounts that have already been verified based on previous requirements, such as “authenticity and notability.” “Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses and our community at large,” Meta said in announcing the new program. “As part of this vision, we are evolving the meaning of the verified badge so we can expand access to

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