Meet Television’s Ad-Sales Chiefs Taking Center Stage at the 2021 Upfronts
Reading now: 430
variety.comBrian Steinberg Senior TV EditorTV usually belongs to the celebrities who play the nation’s favorite characters — people such as Ellen Pompeo, the star of ABC’s “Grey’s Anatomy,” or Milo Ventimiglia from NBC’s “This Is Us.” During the industry’s upfront market, however, many eyes move instead to the network ad-sales chiefs.These execs will be out in full force over the next several weeks, eager to keep the tens of billions of advertising dollars flowing into their companies’ corporate coffers.
But the task won’t be easy.The nation’s big media agencies are projecting increases in ad spending for 2021, citing a nation eager to move on from the pandemic — and hikes in activity from some of the businesses most affected by it, including movie.
Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
