Max to Debut in Japan Within U-Next Platform
variety.comPatrick Frater Asia Bureau Chief Warner Bros. Discovery will give Max, its enhanced streaming service, its first outing in the Asia-Pacific region beginning next week in a partnership with Japan’s U-Next.
As in Europe and other territories where it has already launched, Max represents both a wider content offering to Japanese viewers than forerunner HBO and a technological upgrade.
However, the Max app, which will offer even more functionality, is not yet being launched in the Japan market. From Wednesday next week, Max on U-Next will be available as a branded environment, with its own user interface, within the Japanese streaming platform.
It will offer more than 16,000 episodes of over 2,500 titles from WBD’s entertainment brands, including HBO, Harry Potter, the DC universe, Warner Bros., Cartoon Network, Discovery Channel and Animal Planet.
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