Max’s ‘Bama Rush’ Doc Trailer Teases the Crazy Story Behind the Viral TikTok Phenomenon

variety.com:

Charna Flam Max has shared the trailer for its upcoming documentary “Bama Rush,” which follows the social media phenomenon that grew out of University of Alabama students documenting their sorority recruitment experience.

The feature length documentary will premiere on Warner Bros. Discovery’s merged HBO Max-Discovery+ streaming platform Max on May 23.

In August of 2021, thousands of young women embarked on the long-held tradition of sorority recruitment (a.k.a rush week), but at the University of Alabama, the incoming students filmed a variety of TikTok videos with the hashtag “Bama Rush.” Prospective sorority sisters posed for their “Get Ready With Me” videos, “Fit-checks” and updates on whether or not they made it to the next round, while sorority sisters documented the behind the scenes, showing how the 19 houses prepare for over 2,500 girls to walk through their doors that week.

Their footage provided — both those familiar and unfamiliar — a peek into the week-long intense event making it a viral sensation that garnered over 2 billion views.