Max Password-Sharing Crackdown Looms, Warner Bros. Discovery Streaming Chief Says
deadline.comMax subscribers, take note: Warner Bros Discovery has its eye on password sharers. JB Perrette, WBD’s CEO and President of Global Streaming and Games, said Tuesday that the service will begin sending little reminders to its subs next week about lending their login info to outsiders.
Speaking at the Wells Fargo TMT Summit in Rancho Palos Verde, CA, Perrette said certain Max subs will start getting “some very early, gentle messaging” about password sharing in the next week or so. “This is an art and a science to try and tighten the filter of who’s in there.
We’ll start some early messaging with some people who we think are in the higher tier of usage. We will offer a way to essentially add a member, starting in the first quarter.
We will then start gradually as we get the data and start figuring out, with some explicit and implicit signals, how good we are at detecting.
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