Max Launches ‘Max Rewind’ Personalized 2024 Viewership Recaps (EXCLUSIVE)
variety.comJennifer Maas TV Business Writer Max is jumping on the year-in-review bandwagon and releasing its own Spotify Wrapped-esque marketing campaign revealing subscribers’ personal viewing habits throughout the year.
Launching Thursday, the “Max Rewind” offering will be pushed out across all adult profiles on the Warner Bros. Discovery-owned streamer through in-app notifications.
Subscribers will then be able to access their personalized Max Rewind, described as “a shareable and colorful lookback at their watch history and community trends throughout the year.” Per Max, “Each user will be assigned a character according to their watch history and will be given access to a curated collection page of recommendations for each Max character.
Other elements that will be shared in the rewind include a subscriber’s top brand and genre, Max’s seasonal title highlights, their viewing pattern, and top avatars.” Some key takeaways from the data show what genres were most popular in what states (comedy in California vs.
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