Max Launch Date, Programs, Pricing & All You Need To Know About Warner Bros Discovery’s Rebranded Streamer

deadline.com:

“This is our time. This is our chance,” Warner Bros. Discovery CEO David Zaslav said today in his livestream intro for the company’s unveiling of Max, its rebranded streaming service that goes live May 23. “This is our rendezvous with destiny.” Max will be the streaming destination for Max and HBO originals, Warner Bros.

films, the DC universe, the Wizarding World of Harry Potter and kids content, along with programing across food, home, reality, lifestyle and documentaries from leading brands including HGTV, Food Network, Discovery Channel, TLC, ID and more.

See the list of programming discussed today and Max product features below. Calling WBD “the greatest storytelling company on Earth” and the biggest and most successful creator of content, Zaslav said Max is “home to shows that have a supersized effect on people an culture,” singling outThe Last of Us, The White Lotus, Succession and Euphoria.

Billing Max as “the one to watch for every mood and every moment,” the service’s three-tier pricing also was announced: $9.99 a month/$99 a year for ad-supported tier Max Ad Light; $15.99/$149.99 for Max Ad Free, which offers two concurrent streams; and $19.99/$199.99 for Max Ultimate Ad Free, up to four concurrent streams. “This new brand signals an important change from two narrower products — HBO Max and Discovery+ — to our broader content offering and consumer proposition,” JB Perrette, WBD’s President & CEO of Global Streaming & Games, said during the presentation. “While each product offered something for some people, Max will have a broad array of quality choices for everybody.” Among the programming highlights discussed today (click on the link for Deadline’s individual stories): Max also provided first looks today