Max Has Successful Launch In Southeast Asia As VOD Revenues Increase 14% To $1.8B — MPA
deadline.comPremium VOD revenues in Southeast Asia in 2024 surged by 14% to reach $1.8BN, with Max having an encouraging debut, according to the latest report by Media Partners Asia (MPA).
Max’s launch in the region saw it capture 26% of Q4 net customer additions across the region, although Netflix continued to dominate, capturing 48% of Q4 net additions.
Indonesia led the market with $552M in revenue, followed by Thailand at $473M, with MPA data taking account of both subscription and advertising revenues across five markets in Southeast Asia.
Revenue growth was fuelled by Indonesia, the Philippines and Malaysia, offsetting a slight slowdown in Thailand. The MPA report also found that Q4 2024 was a period of significant expansion, with 3.2 million net new SVOD subscriptions added, bringing the regional total to 53.6 million in SEA, an increase of 12% year-on-year.
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