EXCLUSIVE: When it comes to breaking into the most-watched titles on British television, Netflix is not exactly prolific, but the streamer seems to have found a hit in Matilda The Musical.
Working Title’s reimagining of Roald Dahl’s iconic novel premiered on June 25 and was watched by 2.6M people on TV sets, according to Barb, the UK’s official audience research group.
Matilda helped Netflix crack Barb’s weekly list of the top 50 titles in the UK for the first time in nearly four months. The streamer’s last entry was Luther: The Fallen Sun, which managed 3M viewers in March.
Matilda becomes Netflix’s seventh most-watched movie since Barb began reporting viewing figures for streamers in November 2021.
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