Masters Golf Posts Lowest Final-Round TV Rating Since 1957, Extending Sports Skid

deadline.com:

Dade Hayes Finance EditorWhile it came with several caveats attached, Sunday’s telecast of the Masters on CBS recorded the major tournament’s lowest final-round numbers since 1957, extending a streak of soft sports TV viewership numbers.The broadcast averaged a 3.4 rating and 5.59 million viewers, according to Nielsen.

That is about 51% lower than last year, when Tiger Woods recorded a comeback win, and also well below the previous lows of 6.7 in 1980 and 11.05 million viewers in 2017. (Viewership has been tracked since 1995.) In 1957, CBS aired one hour of coverage and drew a 3.0.Initially seen as a savior for the TV business in a COVID-19-ravaged 2020, sports broadcasts in general have posted some unsettlingly soft numbers.