Mary-Kate & Ashley Olsen Launch The Row for Kids - And It's Super Cute!

justjared.com:

Mary-Kate and Ashley Olsen started their luxury fashion label The Row in 2006 and now they’ve launched their first ever kids capsule collection. “The items have to have a sense of practicality, ease, and comfort,” Mary-Kate told W Magazine, where the collection was first featured. “We think of this for our main collections, but it’s even more important for kids.

Over the past 10 years, we’ve personalized cashmere onesie and blanket sets for our clients and friends who have had kids. We wanted to explore that in a bigger way… Kids bring out a sense of playfulness.

They were very vocal and opinionated about what they liked and didn’t like… We loved listening to their free minds.” The super stylish and cute collection is non-gendered and Ash