Known by millions for his sage financial advice, the Money Saving Expert website founder Martin Lewis has said "not again!" after the Conservative Party used him in a political campaign ad.
The 22-second clip suggests that Labour is concealing policies from the electorate, a claim Mr Lewis has called "misdirection." Shared via Rishi Sunak's Twitter account, the advert takes snippets from remarks made by the personal finance guru while he was co-presenting Good Morning Britain.
Accompanying the video featuring Mr Lewis, the Prime Minister tweeted: "Labour's manifesto doesn't tell you the full story. 14 hours to stop the Labour supermajority." The political advertisement, branded "preposterous" by the financial journalist, was released on the eve of polling day, July 4, as the nation prepares to vote in what polls have predicted could be a devastating election for the Tories.
Sir Keir Starmer, the Labour leader, has slammed the incumbent party's seemingly defeatist stance as a tactic of "voter suppression" and urged voters not to treat the election result as inevitable, reports the Mirror. READ MORE: Over-80s may be eligible for additional DWP State Pension payment In the short clip, taken from a broader discussion about the manifestos of various parties, Martin Lewis says: "I had a conversation with a senior member of the Labour Party, a private conversation as I do with both parties. "The exact phrase they used with me was, when I asked about a particular policy, they said: 'We are not putting it in our manifesto because I can't commit we will do it, but it is my aim we will do it over the next parliament'." This selective quote was used to support the Conservative Party's last attempt to stave off a political
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