EXCLUSIVE: LA’s J Creative Entertainment is expanding into content production, launching a production arm that will develop Asian American and Pacific Islander (AAPI) and Filipino stories for global audiences.
Founded by Filipino-American entertainment executives JP Mallo and Justyn Reyes in 2019, J Creative Entertainment started as a multi-media agency producing marketing campaigns for shows and films such as Pretty Little Liars, Tokyo Vice, The Gilded Age and the upcoming Dune prequel.
It will now push into original content based around AAPI and Filipino stories. “It’s always been my advocacy and mission to champion representation for all underrepresented voices and stories,” said Mallo, a former Vice President of Global Originals Marketing at HBO & Max Originals. “We’ve seen a magical shift in Hollywood, and our stories are real, rich and intersectional.
We’re only just getting started.” Mallo has also helmed the marketing campaigns for Netflix shows like Orange is the New Black, Sense8 and the debuts of the streamer’s early wave of international content including Sacred Games and Kingdom.
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