Mark Wright's new clothing launch didn't have the best start, with no one turning up to meet the former TOWIE star.The new fitness wear company Aytee7 is the brainchild of him and wife Michelle Keegan and launched at Manchester's Trafford Centre on 8 March.
However, photos from the event suggest that perhaps Mark and Michelle overestimated their customer base, with not a single person showing up to purchase clothes.
Mark can be seen looking rather disappointed while sporting a black long sleeve T-shirt from the brand. Other snaps show an empty queueing area, with security guards standing around despite the lack of attendees.
Michelle appeared to have opted against attending the event. During the rather lacklustre event, a clip was posted to the Aytee7 Instagram account, along with the text: "20% of everything online and in the Trafford Centre this weekend!!" Mark shared some clips of the preparations and arrival at the Trafford centre to his Instagram Story, and showed that there was eventually a couple of customers.
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