The Premier League could be set for a dip in popularity after a new study found Generation Z football fans in the USA are starting to prefer the MLS to other major leagues.
For Soccer, a leading football marketing company stateside, conducted research among 2,020 people in the US about the sport.
Among the key demographic of 11 to 26-year-olds, the report found they had an affiliation more towards individuals rather than teams.
Unsurprisingly, top of their favoured personnel was Lionel Messi. The Barcelona legend topped the poll ahead of Manchester United icon Cristiano Ronaldo by five per cent.
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