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‘Mamma Mia! I Have A Dream’ Competition Set At ITV; Kylie Minogue & Jason Donovan Channel 5 Doc; Banijay Branded Content Push – Global Briefs

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‘Mamma Mia! I Have A Dream’ Competition Set At ITV ABBA musical Mamma Mia! is seeking its next lead via an ITV entertainment show from The X Factor producer Thames and Littlestar.

Mamma Mia! I Have a Dream will see contestants whittled down to two to be leads Sophie and Sky, who were played by Amanda Seyfried and Dominic Cooper in the movie version.

The show will be filmed in the Greek Islands and final will take place in London’s West End. Contestants will be mentored by guest industry stars through unique workshops and judged by a panel of well-known industry experts in both music and theater.

The show has shades of BBC series Any Dream Will Do, which found the next Joseph star, and I’d Do Anything, which did the same for Oliver towards the end of the Noughties.

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