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Mainstream Hollywood Damages Its Profit Potential By Largely Ignoring Latinx Stories and Audiences: Study

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variety.com

Cynthia Littleton Business Editor Hollywood is leaving money on the table by leaving Latinx characters largely on the sidelines in mainstream TV shows and movies.

That’s the message from an organization backed by some of the nation’s most prominent Latinx business leaders that has come forward with research and a campaign to turn up pressure on the industry to address the stagnant state of Hispanic representation in front of and behind the camera.

The nonprofit Latino Donor Collaborative released an extensive study Tuesday that demonstrates how little progress Latinx talent has made in TV shows and movies over the past five years. “We are such a big part of this country and this economy but unfortunately Latinos are lagging behind in media,” Ana Valdez, LDC president and CEO, told Variety. “We need to see our stories and our faces there.” LDC has been working quietly in Hollywood and in the broader business community to promote Latinx advancement on corporate boards, in C-suites and in elected offices at all levels.

The nonprofit funded by donations from Latinx leaders including LDC chairman and co-founder Sol Trujillo, former chairman-CEO of telecom firms U.S.

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