‘Magic Mike’s Last Dance’ & ‘Titanic’ Reissue Having Super Bowl Dance-Off At Box Office – Preview
deadline.comIn both a noble gesture toward exhibition after the studio’s Project Popcorn, and in a means to monetize downstream revenues, Warner Bros is taking what was a HBO Max movie, Steven Soderbergh’s Magic Mike’s Last Dance, and putting into 1,500 theatrical locations this weekend.
That’s with a thrifty marketing spend. It’s the second movie after New Line’s House Party ($8.8M)whereby Warners has reversed engineered a streaming release for the big screen.
Meanwhile, Paramount, is building off the heat of James Cameron’s Avatar: The Way of Water, with a 25th anniversary 3D re-issue of the filmmaker’s Oscar winning 1997 title, Titanic.
There’s two arguments to be made that either could notch No. 1: Titanic apparently tracking better than the fall re-issue of Avatar ($10.5M opening) with a shot at double digits in 2,400 theaters and the Channing Tatum-Salma Hayek Pinault threequel also having a potential $10M debut with the chance for more heading into Valentine’s Day Tuesday.
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