It's a pop emergency - Madonna is in the studio with Max Martin working on new music. That's right, the Queen of Pop is officially collaborating with the man who has helped usher in career-defining hits for the likes of Taylor Swift (Shake It Off), Ariana Grande (Problem), Katy Perry (Teenage Dream) and so many, many more.
Taking to Twitter last night, Madonna posted a picture of her seemingly writing lyrics in the studio with Martin - a very rare feat in itself, since the svengali is notoriously publicity shy. "When in doubt, go to work," Madonna wrote accompanying the image. "Nothing shuts down the noise or the naysayers more than being in the creative process." If that news hasn't sent your stomach doing backflips, then let us explain why this is so important.
Because it is really important. Max Martin is a Swedish super-producer whose work now stretches across more than three decades of pop hits.
He's proved extremely versatile and cunning in terms of reacting to pop trends; making his name in the late 90s with super-charged hits for the likes of Britney (...Baby One More Time) and the Backstreet Boys (I Want It That Way), he famously stopped working for a few years when the fad of teen pop idols and boybands was less en vogue, re-emerging in the mid-00s, gifting raucous pop rock hits that re-ignited Kelly Clarkson's career (Since U Been Gone) and then changed tack again, creating opulent electronic pop hits with his two most important muses of the 2010s, Katy Perry (Teenage Dream) and Taylor Swift (1989, reputation).
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