Not exactly the flashiest of Thursday nights for previews as Sony’s feature take of the classic children’s book Lyle, Lyle, Crocodile saw $575K off showtimes that began at 3PM in 3,453 locations while New Regency/20th Century Studios/Disney’s Amsterdam baked $550K off previews that began at 6PM in 3,005 locations.
Here’s the thing, sometimes studios with family movies don’t even hold previews outside of summer. There were only 15% K-12 schools out yesterday.
Sony didn’t hold previews for the first Peter Rabbit which debuted in February 2018, but held them for Peter Rabbit 2: The Runaway which did $900K on June 10 last year at 2,572 theaters.
Lyle, Lyle‘s numbers are above that of Paddington 2, which did $325K, another live action-CGI hybrid based on a classic kid’s book back in January 2018.Read more on deadline.com