Lush’s 'heavenly-smelling' Super Milk conditioning spray now available in perfume form
ok.co.ukLush’s viral Super Milk conditioning spray, £13.50 here, is now being launched as a limited-edition perfume and we are here for it!
This limited edition fragrance, £30 here, is out as part of the company’s ‘Lush X Community’ fragrance collection – a range of new scents and body mists recommended and voted for by the Lushies (yes, the Lush fanbase found a name for itself) on all social channels.
Since coming on the market in 1995, Lush has always been at the helm of the sustainable beauty revolution, going against over-packaging and focusing on ethical ingredients and organic fruit and vegetables.
Recently, the brand's communication strategy aimed to build a closer rapport with the Lush community.To celebrate them, the brand asked members what their favourite scents were that never made it as a fragrance in the product development process, and with almost ninety thousand members on Reddit and Discord groups, the response was incredibly positive.
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