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‘Love Island’ To Get Scripted Twist Through Immersive ITV App ‘I’ve Got A Text!’

Britain show exclusive

07.06.2021 - 14:29

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EXCLUSIVE: To accompany the upcoming seventh UK season of Love Island, ITV is launching an app that will invite users to immerse themselves in a fictional version of the reality dating show.ITV has partnered with developer Unrd and Love Island sponsor, the clothing brand I Saw It First, to launch the I’ve Got A Text!

app, which features an interactive fictional story titled Love Island: The Drama.The dramatized story was filmed at ITV Studios’ Love Island production hub in Gran Canaria this summer and features a cast of actors, models, and influencers playing out a scripted story at the fictional villa.Users will be able to follow the action over 24 days, in conjunction with the real series as it broadcasts on ITV2.

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