Lord Sugar didn't hold back as he vented his frustration at ITV personalities taking home top honours at the 2024 National Television Awards.The business tycoon and familiar face on The Apprentice, 77, openly criticised the award ceremony that took place on Wednesday night, particularly taking aim at ITV presenters who triumphed according to reports in the Express.In the wake of Kate Garraway securing Best Authored Documentary for Derek's Story and Ant and Dec bagging the Best Presenter award for an astonishing 23rd time at London's O2 arena, Lord Sugar didn't hold back on his thoughts.Heading to social media, the BBC icon called out ITV with a stark comment, as he quipped: "Kate Garraway it is truly a very sad story.
ANOTHER ITV award to one of their employees."When a viewer retorted: "I hate to tell you this Sugar old boy but these awards are voted for by the viewers not ITV or BBC nor any other channel," Lord Sugar was quick to respond, insinuating it was all a fix: "You are deluded.
There are ways to fiddle votes."He didn't stop there, pointing the finger at ITV's The Chase, hosted by Bradley Walsh, which clinched the Best Daytime Award, as he pointed out: "The Chase another ITV show.
Who counts the votes? coincidence!"Highlighting the success of his own programme, he quipped: "Actually for the record the Apprentice has won every other TV award except NTA.
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