Loose Women viewers divided over 'worthy' Body Stories campaign

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Don't miss a thing by getting the day's biggest stories sent direct to your inbox Loose Women has launched a brand new campaign which sees them strip off with no filters.

Stacey Solomon, Coleen Nolan, Jane Moore, Kaye Adams and Frankie Bridge helped launch the new Body Stories message on Monday's show.

The ITV show first launched its award-winning body confidence campaign Body Stories in 2017 and have relaunched today as filtering and editing images is more common than ever for social media users.

The new campaign has launched with a brand new set of images of the ITV show's panellists rocking their underwear. But the snaps have been created to who both before and after the use of body tuning apps - exploring how we can make a change to

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