The Loose Women ladies appeared less than impressed as they lost out to This Morning at Thursday night's National Television Awards – with one panelist even appearing to keep her hands on her lap instead of applauding her fellow ITV stars.
This Morning's win received mixed reactions within both Wembley Arena itself as while some audience members applauded, boos could also be heard.
And it seems the Loose Women were among those rather disappointed with the win, as they looked on stone-faced as Phillip Schofield and Holly Willoughby made their way to the stage.
Viewers at home were quick to note that while the majority of the Loose Women did clap, albeit seemingly unhappily, Linda Robson did not join them. "The Loose Women girls faces said it all," one viewer noted, as another tweeted: "The Loose Women were not happy!
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