London TV Screenings: What Buyers Really Want, According to France Télévisions, ZDF Studios, TV4 Media and Atresmedia

variety.com:

Annika Pham Content shoppers, kings of the game in today’s TV market are being rolled out the red carpet at this week’s fifth London TV Screenings and first MIP London, touted by organizers RX France as an add-on to the indie distributors’ curated viewing showcase in the U.K.

capital. As more than 900 buyers of scripted, non-scripted and formats are taking the Soho venues by storm, four heavyweight players have shared with Variety their buying wish list and strategies to woo and entertain viewers amid tense global geopolitics.

Flagging the public service views are Eva Kamin, VP acquisitions and co-productions at Germany’s ZDF Studios and Manuel Alduy, France Télévisions’ head of international fiction and cinema.

On the commercial side are Spain’s José Antonio Salso, head of acquisitions and international sales for Atresmedia and Sweden’s Cathrine Wiernik, director of programs and acquisitions for the Scandi group TV4 Media. Some short takeaways: London Calling Out Loud Despite being squeezed between Berlin’s Series Market and Lille’s Series Mania, the curated London TV Screenings showcase is a must-attend for the European buyers, “even more appealing now that MipTV Cannes is no longer operating,” says Salso.