Patrick Frater Asia Bureau Chief Paramount Global Content Distribution today announced a new licensing agreement with MONO in Thailand to create a Paramount+ brand extension on the streamer Monomax, scheduled to launch in November. The deal, which expands Paramount’s strategy to expand the Paramount+ brand in more ways around the world, was announced Thursday at the APOS conference in Indonesia by Lisa Kramer, president, international content licensing, global content distribution, Paramount. In some territories, such as Japan, the service is a standalone direct-to-consumer product..In others, it exists as a branded destination through licensing deals. Branded areas are currently available via Cosmote in Greece, Streamz in Belgium, MultiChoice in Africa, JioCinema in India.
