Jem Aswad Senior Music Editor Anyone who’s been to a concert knows the sound: The crunch of hundreds of plastic cups underfoot, which are used once and thrown away, creating countless acres of garbage.
Live Nation Entertainment has made a move to reduce that waste at its venues and festival via a strategic investment in Turn Systems, which operates a leading reusable cup system.
According to the announcement, it is “another step in the company’s goal to eliminate single-use plastics and work toward zero-waste concerts.” The Turn system includes reusable cups, collection bins and mobile washing systems.
A single reusable TURN cup has the potential to displace up to 100 single-use cups and can break even on its environmental impact in as few as three uses. (For more on Turn Systems, see the company’s website.) As the primary option for beverages at participating Live Nation events, fans can easily use the return-bin system instead of a traditional trash or recycling bin.
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