Lionel Messi’s Production Company 525 Rosario Taps CAA’s Crystal Caicedo As Head Of Development
deadline.comEXCLUSIVE: 525 Rosario, the production company launched in September by global soccer superstar Lionel Messi, has made its first major executive appointments.
CAA Global TV agent Crystal Caicedo has been named VP of Content Development. Additionally, María Sol Messi will join the company as Senior Director of Brand Strategy and Creative.
Headquartered in Miami and LA and named after the eight-time Ballon d’Or winner’s Argentina hometown, 525 Rosario was formed as a JV with Smuggler Entertainment (Messi’s World Cup: The Rise of a Legend and Messi Meets America), operating under the supervision of the Messi family, with Smuggler’s Tim Pastore as CEO.
The hire of Caicedo, who has been based in Miami, fits into 525 Rosario’s stated goals of delivering family-oriented programming, cultural narratives, and inspirational stories that resonate globally across film, television, and other media platforms.
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