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Lingerie wars: As Next buys Victoria's Secret, what will happen to the poor old M&S underwear department?
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telegraph.co.ukas much as 1000% for some brands. Yet Victoria’s Secret, the American lingerie giant, fell into administration in June, following several tumultuous months.
The coronavirus crisis was just the sucker punch for an already unsteady entity - its wing-wearing ‘Angels’ had flown off long ago (the last of its star-studded catwalk shows took place in 2018) and the old-sexy image it once touted had gone stale.
A new batch of competitors has emerged in the premium lingerie market - brands which photograph their collections on women who are not always blonde, lithe, supermodels.
This week Victoria’s Secret has been saved; the British high street stalwart Next has agreed to a joint venture with parent company L Brands, giving Next 51% ownership of.
Read more on telegraph.co.uk
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