‘Like Water for Chocolate’ Producer Endemol Shine Boomdog Joins Brazil’s A Fábrica to Launch A Fábrica Mexico & U.S. Hispanic (EXCLUSIVE)

variety.com:

Anna Marie de la Fuente Endemol Shine Boomdog, the producer of Max Limited Series “Like Water for Chocolate,” has joined forces with Brazil’s A Fábrica to launch A Fábrica Mexico & U.S.

Hispanic. Both are part of Banijay Americas. The new label will focus on producing scripted content for the Mexican, Latin American and U.S.

Hispanic markets, and is set to launch operations later this year. Said Ben Samek, CEO of Banijay Americas: “This partnership expands our presence in the scripted content market and underscores our commitment to delivering engaging programming to a massive and ever-growing audience across Latin America and beyond.” “We have seen a clear desire for high quality scripted content in the Spanish-language marketplace and that series such as ‘Like Water for Chocolate’ can quickly become overnight successes for major streamers and networks,” noted Endemol Shine Boomdog Group CEO Alejandro Rincon. “The team at A Fábrica has shown for years now that they can successfully develop and produce hit scripted programming in Portuguese and we are excited to join forces with them to launch A Fábrica Mexico & U.S.

Hispanic, a new label that will supercharge our scripted efforts in the region,” he added. Led by CEO Luiz Noronha, A Fábrica has produced a number of Brazil’s top scripted series and films for both theatrical release and streaming platforms.