‘Like Nothing We’ve Ever Seen Before’: WNBA Hopes to Capitalize on College Basketball Heat in Tip-Off of League’s 28th Season
variety.comCynthia Littleton Business Editor The WNBA begins its 28th season tonight with more buzz and interest in the game from casual hoops fans than the league has enjoyed since its launch year in 1997.
WNBA insiders and boosters know this is an opportunity to make the most of, especially for the tip-off tonight with a double-header of games that getting an unusually wide platformby airing on ESPN 2 and Disney+. “The WNBA is certainly ready for this,” said Rebecca Lobo, a women’s basketball analyst for ESPN and a former player for the WNBA’s New York Liberty.
The spark for the brighter spotlight and bigger all-around platform that the WNBA this year came from Caitlin Clark, Angel Reese, Kamilla Cardoso and other college women’s players who commanded international attention during a thrilling NCAA March Madness tournament earlier this year.
NBA insiders and boosters are fervently hoping that the heat around the NCAA finals in March has vaulted generationally defining players and rivalries into the WNBA.
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