Life After Peak TV: “It’s A New World Order… There’s A Rethink Required” – Berlin
deadline.comBerlin tuned into TV, Monday, and the drama crowd in Germany were told that after scaling the peaks, it’s time to survey the “open plain.” Ampere’s influential analyst Guy Bisson broke out key data in a presentation titled: ‘The Open Plains After Peak TV‘. “What do you land on after a peak?
Either a valley or possibly an open plain. We are on the open plain of post peak TV. We are flat, and we’ve been flat since the end of 2022,” he said. “It’s a new world order,” he continued. “The industry was scaled for 100% peak TV, and it now has to navigate 75%.
There’s a rethink required about how companies interact and operate with and against one another.” The Ampere founder detailed what he termed the “broadcastification” of streaming services.
With market saturation, subscriber acquisition is no longer the SVoD’s priority and as streamers look for paths to profitability there is a desire to drive ad revenues.
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