Legendary Taps Blair Rich As Chief Marketing And Commercial Officer

deadline.com:

Legendary has set Blair Rich as Chief Marketing & Commercial Officer. Rich will now drive and execute Legendary’s global marketing, branding, and communications and play a key role, as part of senior management, in expanding Legendary’s business, including the company’s adoption of new technologies across marketing and data analytics. “I am thrilled to join Josh, Mary, and the talented Legendary team, who have built one of the most dynamic companies in our industry with a focus on first-rate content.

In today’s everevolving landscape, reaching consumers requires both innovation and boundless creativity,” said Rich. “In Legendary’s next evolution, we are committed to engaging people in unique, memorable ways, fostering connections that inspire and elevate their experience with our brands while expanding and optimizing new business and revenue opportunities.” Rich will report to CEO Joshua Grode, and additionally to Chair of Production Mary Parent for film marketing.For the past year, Rich has been advising Legendary on a wide array of matters, including the marketing campaigns for Dune: Part Two and Godzilla X Kong: The New Empire, strategies for commercial insights and innovation, and brand management and expansion. “Blair is a creative innovator.

She brings an outstanding history of building some of the most dominant brands and entertainment franchises in the world,” said Grode. “Her addition to our best-in-class Legendary team, with her future-facing approach to global entertainment and her exceptional combination of strategic and creative expertise, will raise the bar for everyone at Legendary.