Amazon Taps Jennifer Hudson, Martha Stewart and More to Host Black Friday Shopping Shows Powered by TalkShopLive

variety.com:

Todd Spangler NY Digital Editor The day after Thanksgiving, Jennifer Hudson and Martha Stewart will suit up to pitch Amazon special deals, as part of a series of live shopping shows produced by video-commerce company TalkShopLive.

Amazon’s TalkShopLive shows on Black Friday (Nov. 29) will be hosted by Stewart, Hudson, actor Eva Mendes and Kimberly Schlapman (of country supergroup Little Big Town).

Each will showcase Amazon’s Black Friday deals on books, music, housewares and more. Viewers will be able to watch and shop the content collaborations on the TalkShop.Live site, amazon.com/live, Amazon Live’s FAST channel on Prime Video, the celebrities’ own Facebook pages and Instagram feeds — and on any web or digital property that embeds the TalkShopLive video player.

With TalkShopLive’s proprietary technology, merchants are able to expand their live shopping shows to social and web platforms as well as the TalkShopLive Distribution Network. “We’re very excited to launch Amazon Live’s first collaboration with TalkShopLive,” Wayne Purboo, VP of Amazon Shopping Video, said in a statement. “By leveraging TalkShopLive’s impressive lineup of shows and talent, we’re able to bring customers new ways to access and enjoy Amazon’s expansive Black Friday deals.” For TalkShopLive, the deal with the ecommerce giant will open up access to Amazon’s huge customer base. “TalkShopLive and Amazon Live both lead video commerce in the U.S., with each having already solidified itself as a place where customers go to find engaging, shoppable content with top talent,” said TalkShopLive co-founder and CEO Bryan Moore. “By collaborating, we create a robust opportunity for both leading talent and brands that is unparalleled, allowing them to meet.