LA North Studios Teams With Production Services Firms Cinelease, Herc Entertainment To Offer Package Discounts Amid Surge In Demand
deadline.comLA North Studios is teaming with production services firms Cinelease and Herc Entertainment Services on a cost-saving initiative aimed at keeping more production in Southern California.The companies are uniting to offer productions discounted rates on an integrated suite of services, including many of the foundational parts of any shoot like lighting and grips.
Exact financial terms vary based on the scale and needs of each production.In order to formalize the ongoing incentives, Cinelease and Herc have made an undisclosed equity investment in LA North, which was formed in 2018.
The 460,000-square-foot studio complex has been expanding its footprint in Santa Clarita, the suburban enclave with 211,000 residents at the outer reaches of the 30-mile zone encircling Hollywood.The Santa Clarita Valley has been known as a film backdrop since the days when William S.
Hart shot silent Westerns there. In recent years, the streaming boom and lower costs compared with elsewhere in Southern California have enticed a rising number of shoots to LA County’s northwest edge.
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