Jeff Friday Richard Malina Saval Associate New York USA film president Celebrity Jeff Friday Richard Malina Saval Associate New York USA

‘King Richard’ Opens 25th Anniversary Celebration of American Black Film Festival

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Malina Saval Associate Editor, FeaturesIn 1997, Jeff Friday, founder and CEO of Jeff Friday Media, was working as the film division president of UniWorld Group, a prominent multicultural advertising agency headquartered in New York and founded by legendary ad world maven Byron E.

Lewis. In January of that year, in search of new clientele within the entertainment industry, Friday headed to the Sundance Film Festival.

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