David Tennant Keeley Hawes Lesley Manville Nicky Clark Juliet Stevenson Britain city Sanjeev Entertainment reports art recommendations David Tennant Keeley Hawes Lesley Manville Nicky Clark Juliet Stevenson Britain city Sanjeev

Keeley Hawes, Richard E Grant and Zawe Ashton and more call for better on-screen representation of women over 45

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Acting Your Age Campaign (AYAC), which was founded four years ago by Nicky Clark, is calling for equal representation in the UK between men and women aged over 45.Women in the UK only have a “shelf life” on screen while their male colleagues have a “whole life”, the letter claims while outlining the campaign’s wishes for a “parity pledge” to help tackle “entrenched” ageism in the entertainment industry.Juliet Stevenson, Meera Syal, David Tennant, Lesley Manville and Sanjeev Bhaskar are also among the letter’s 100+ signatories.“Today’s in-demand young actress is tomorrow’s unemployed middle-aged actress,” part of the letter reads. “We are fighting to ensure that our generation of excluded women is the last generation of excluded women.“Ageism targeting women is an entrenched industry staple that is outdated, harmful and neglects the millions of audience members who appreciate seeing women over 45 telling the stories of our lives.AYAC has laid out multiple recommendations for broadcast and production company commissioners, as well as for those working in news and current affairs.

One suggestion is that all onscreen fictional content and light entertainment programmes with male and female leads or presenters should have a 50:50 equal gender and age representation.It also calls for writer/performer dramas and comedy commissioning to feature 50:50 age and gender parity in programming, and for all broadcaster diversity initiatives to incorporate age.Elsewhere, it recommends that documentary presenters should be represented equally, with 50:50 gender initiatives to include age parity between women and men who are 45 years of age and older.

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