Warning: This podcast contains minor spoilers about Avatar: The Way of WaterDespite being the highest grossing movie ever at $2.9 billion, Avatar isn’t your run-of-the-mill franchise.
It doesn’t have the Star Wars toys sales, nor does it have the rabid fandom associated with Lord of the Rings and Harry Potter.
How can a series like this maintain its momentum 13 years after the first movie was released? Especially a movie about blue aliens?
Producer Jon Landau provides insight to the series’ appeal on Crew Call today. You can listen to our conversation below: Avatar: The Way of Water has survived a corporate merger, multiple delays, the year-long closure of exhibition and the pandemic itself.
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