John Krasinski & Ryan Reynolds’ ‘If’ To Give More Lift To Summer Box Office With $40M Opening – Preview
deadline.comParamount will keep its chin up high amid the whole Sony and Skydance takeover headlines and keep the summer box office churnin’ with the John Krasinski directed Ryan Reynolds family movie, If, which is hoping to hit $40M; this is after Disney’s overperformance with 20th Century Studios’ Kingdom of the Planet of the Apes which posted a $58.4M opening.
If‘s m.o. is to be a five-quad movie appealing to everyone from 2 to 80. It’s been a while since the marketplace has had a PG-rated live-action original movie, hence if the studio hits $40M on this $110M production, celebrate it.
Paramount has If booked in 4,000-plus theaters boosted by premium large format screens. Scripted by Krasinski, If is about a girl who discovers that she can see everyone’s imaginary friends — and what she does with that superpower — as she embarks on a magical adventure to reconnect forgotten IFs with their kids.
Previews start Thursday at 5PM. The movie has already collected around $4M to date from its release last weekend in France and Belgium.
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