Joel Edgerton on Directing Harrison Ford in New Glenmorangie Whisky Ad Campaign, Getting Him to Wear a Kilt and Embrace Being an ‘Older Dude’: ‘Let’s Not Try and Hide It’ (EXCLUSIVE)
variety.comMarc Malkin Senior Editor, Culture and Events Joel Edgerton has directed two feature films, “The Gift” and “Boy Erased,” but he is now making his advertising directorial debut with Glenmorangie Scotch Whisky’s new ad campaign starring Harrison Ford.
The legendary actor plays himself as he travels to Andross Castle in Scotland to film the campaign. After insisting on not doing any sort of action movie-like stunts, Ford is seen meditating, riding a bike and sipping whisky in front of a cozy fire.
At one point, he even slips into a kilt. The campaign, titled “Once Upon a Time in Scotland” and consisting of several video spots, plays into Ford’s reputation of being a bit of a curmudgeon. “I’d watched a lot of his interviews, and I realized that true or false, there’s a persona of Harrison’s that is quite gruff and, you know, grumpy, but he’s a bit like an avocado,” Edgerton tells me. “He’s rock solid on the outside but he’s very soft in the middle.
He has an emotional softness and a sensitivity and a humanity that he then covers with this sort of prickly outside.” This Q&A with Edgerton has been edited for length and clarity. What’s your favorite Harrison Ford movie? That’s very hard.
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