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Joe Lycett changes name to Hugo Boss - and admits it's a bit of a 'headache'
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dailyrecord.co.ukComedian Joe Lycett has changed his name to Hugo Boss in a protest against the fashion firm. The Travel Man star announced to his Twitter followers that he had made the change official through deed poll.
Joe explained he'd grown tired of seeing the company allegedly targeting small businesses and charities who used the word "boss" in their title.
He said: "So @HUGOBOSS (who turnover approx $2.7b a year) have sent cease & desist letters to a number of small businesses & charities who use the word ‘BOSS’ or similar, including a small brewery in Swansea costing them thousands in legal fees and rebranding.“It’s clear that @HUGOBOSS HATES people using their name.“Unfortunately for them this week I legally changed my name by deed poll and I am
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