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Joe Lycett goes back to his own name after changing it to Hugo Boss
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msn.comJoe Lycett is reverting to his own name after officially changing it to Hugo Boss as an act of protest against the company. The stand-up comic - who fights for the rights of the public in Joe Lycett's Got Your Back - changed his name to match that of the German fashion brand earlier this year, saying that they targeted small businesses for using the word “Boss”.
However, he said he has now raised awareness and that it is time to be a Lycett again. A statement pic.twitter.com/LkH792BoKZ The star, 31, explained on Twitter: “A little over a month ago I changed my name by deed poll to Hugo Boss. “This was to raise awareness about the fact that fashion behemoth Hugo Boss have issued cease and desist letters to small businesses that have the
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