Jessica Rolph of Lovevery Wants to Turn Play Into Brain Power

glamour.com:

As part of our annual series—which spotlights —we're committed to giving female founders who own 51% or more of their business a platform.

This not only allows them to introduce their brilliant products to a wide and potentially new audience, but it also helps you—the reader—discover really cool stuff.

Like Lovevery, a and book subscription box for babies and kids founded by mom-of-three Jessica Rolph.Jessica Rolph is no novice when it comes to being an entrepreneur in the baby and child space.

She first co-founded the organic kid and toddler food brand Happy Family, and sold it in 2012. She’d been so focused on children’s nutrition, but after the sale she began to think about something else: their minds.After some research, she realized how crucial early childhood was for brain development, she tells Glamour, learning that “90% of the human brain is developed by age 5.”“Neuroscience research indicates that overlapping developmental windows are opening and closing in a child’s brain at predictable times throughout their early life,” she says.So, she decided to start , a toy and book subscription box for babies, toddlers, and kids that send toys to parents that specifically help develop their brain through play.