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Jerry Seinfeld divides fans as face of new Kith campaign: ‘Incredibly surreal and strange’

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Jerry Seinfeld has returned to the world of fashion as the new face of streetwear brand Kith. The Seinfeld actor and comedian, 68, was chosen as the star of the brand’s Fall 2022 campaign, with photos showing Seinfeld posing in various trendy Kith ensembles.

In one photo from the campaign, the actor posed in light-wash jeans, a classic blue and orange New York Mets hat, a Kith-branded letterman jacket and white Nike sneakers.

In another photo, Seinfeld paired a gray athleisure look with a brown bomber jacket, while the photoshoot also saw the actor model various floral jackets and vibrant prints as he sat at an old-fashioned desk topped with a typewriter or perched upon a leather chair.

In addition to representing Kith, the comedian also represented his alma mater during the photoshoot captured by photographer Mark Seliger, with Seinfeld photographed wearing a light grey Queens College crewneck.

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