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Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Jason Kilar Defends Warner Bros.’ HBO Max Decision as ‘Defining Moment’ for WarnerMedia
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variety.comCynthia Littleton Business EditorIt’s an enormous bet that threatens to alienate Hollywood’s A-list, and it may well make or break HBO Max in the coming year.
But WarnerMedia CEO Jason Kilar is vigorously defending the company’s plan to offer day-and-date streaming and theatrical releases for Warner Bros.’ 2021 feature slate, calling it a “defining moment” for a media giant that he thinks needs to make radical changes to thrive in a new era of entertainment.“In order for this to work, either the box office needs to be there, or if the box office is not there, clearly HBO needs to carry some weight there,” Kilar told Variety editor-in-chief Claudia Eller during a wide-ranging interview Thursday at Variety’s annual Dealmakers event.
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