Imax CEO Rich Gelfond On Warner-HBO Max Theatrical Plan: “It’s a Real Issue”

deadline.com:

Imax CEO Rich Gelfond doesn’t see the Warner Bros.-induced sound and fury in Hollywood subsiding anytime soon as talent joins theaters to protest the studio’s 2021 theatrical windows – nor does he think Warner will stick it out for a full year.“I don’t this is a storm that’s going to blow over in a few days.

I think it’s a real issue and I think actually it’s going to have even more influence than what exhibitors think,” Gelfond told CNBC Friday.Warner Bros.

announced last week it will release its entire 2021 slate day-and-date on HBO Max and in theaters domestically. Christopher Nolan, CAA and the DGA are among those in the creative community protesting what they call a relationship-busting, ill-advised, abrupt shift that breaches